Journal
The story of a success: the t-shirt
Originally used as an undergarment, it was only when it crossed paths with Navy soldiers and Hollywood film stars that the t-shirt became the icon we know today. A true...
Spring-Summer 2022 collection release calendar
We have put together a calendar to give you a little visibility on the Spring-Summer 2022 collection despite the context... Here is the programme!
How Did the Dress Shirt Become Sexy Again?
The dress shirt, which needs no introduction, is an essential staple of the menswear wardrobe, and the team at Hast certainly wouldn't disagree. A professional uniform to wear with a...
After fast-fashion, the ultra fast-fashion phen...
As we once again enter the all-too-traditional sales period, it seems important to address another, different yet related subject: the new brands described as “ultra fast-fashion”. These brands attract young...
White shirt: how to wear it in winter?
The white shirt is to menswear what the little black dress is to womenswear. A true Swiss army knife of style, timeless, transcending eras without ever aging, it is the...
Why will our prices increase in 2022?
"Tell your customers that prices are going to increase? Are you mad? You should do it without warning them, it’s much simpler! Your prices are low, no one will notice!"....
2021 in review
2021 has barely ended and it is already time to take stock. A year marked, certainly, by the uncertainties of Covid-19, but above all by many achievements. A look back...
Ripstop: Anatomy of a fabric
A short history of ripstop Ripstop—sound familiar? The name of this distinctively textured fabric comes literally from "to rip" and "stop". During the Second World War, military gear had to...
Festive Season: Our Selection of Men's Outfits
Christmas Eve and New Year's Eve are among those unmissable occasions when dressing up is an absolute must. While women have endless ways to shine, men often rely on more...
An interview with Antoine Joint, Hast customer ...
At a time when climate challenges increasingly shape policies across countries, brands are actively rethinking their processes. This is certainly the case for Hast. These issues are our priorities. To...
Sport jacket, English-style class
The men's wardrobe offers many interesting pieces, but the sport coat or sport jacket remains one of the classics of men's elegance. This jacket, too often relegated to the realm...
Hast launches its podcast, Honest
Since our inception in 2012, we have believed in the importance of honest and thoughtful communication. Hast is first and foremost a community sharing the same values. That is why...
Interview with Matthieu Stefani, the podcast ma...
The camera switches on, and suddenly, there he is. Looking fresh, sharp-eyed, with greying hair that looks like it's never out of place: Matthieu Stefani is online. In the microcosm...
Interview with François-Xavier Trancart, co-fou...
If you like contemporary art, you have probably heard of Artsper, the French website for selling artworks online. For several years, this Parisian start-up has been revolutionising the ways people...
How to dress well for a job interview?
Choosing an outfit for a job interview is not so simple, as it requires a careful balance to project the desired image: smart and professional. Some outfits are more or...
Interview with Paul Marchesseau, designer and i...
September in Paris is marked by the hallowed Design Week. As its name suggests, it is a week dedicated to all design practices, organised around the Maison et Objets trade...
How to dress stylishly at the beach
Heading to the beach in style means choosing the right pieces to feel both comfortable and elegant. A few well-chosen essentials are all it takes. Swimwear, footwear, and accessories: which...