Journal
Dress up for Christmas
Ah, the festive season! Every December, it arrives in our lives with a sleigh full of gifts, fairy lights, and sweet treats. Day by day, the atmosphere fills with magic,...
A Merry Caring Christmas
With Christmas Eve, Christmas Day and New Year’s Eve just around the corner, the coming weeks are set to be festive. A time for warmth and togetherness, the holiday season...
A story of accessories and exceptional workshops
Etymologically, an accessory is an addition to what is essential. By definition, it suggests something superfluous. Fortunately for men's style, subtlety and refinement are an entirely different story. At Hast,...
How to iron a shirt properly?
Impeccable ironing in under 5 minutes? It may seem like a tedious task, but with the right steps and advice, you can quickly achieve impeccable results. Here is our detailed...
Shirt glossary
Explore our comprehensive glossary dedicated to the world of the men's shirt: from technical terms to refined finishes, discover everything you need to know about fabrics, fits, patterns and much...
Hoodie, comfort with a capital H
A small revolution, then. For us, who have always sung the praises of formal style, working for 11 years to make it more modern and accessible, working on a hooded...
The men's coat by Hast
Is an autumn-winter collection truly an autumn-winter collection without coats? Of course not, but there was no question of compromising our values to add this essential piece to our wardrobe....
The guide to ties and pocket squares
A curiosity among curiosities, the tie has accompanied men for centuries without any apparent purpose. It does not keep one warm, is not particularly practical, and protects against nothing but...
A passion for formality
Balance above all Far from insignificant, the search for a style is an adventure. A quest. A journey. It is not frivolity that drives it, still less vanity, but rather...
Flannel, softness and elegance
Is it even possible not to love it? Soft and thick, warm and comforting, generous and substantial, flannel is one of those fabrics that bring a singular touch of soul...
The urban elegance of cargo trousers
In the world of contemporary menswear, cargo trousers have established themselves as a wardrobe essential, challenging the long-standing reign of jeans. At Hast, we have explored this versatile piece to...
The T-Shirt Guide
It was July 1919 when publisher Maxwell Perkins agreed to publish the debut novel of a certain F. Scott Fitzgerald. This Side of Paradise appeared a few months later, painting...
Legion of Honour for the band collar
In praise of a collar unlike any other Sometimes disorienting, often intimidating and always remarkable, the band collar is one of those curiosities of which only the men's wardrobe holds...
New Autumn-Winter 2023 Collection
Guided by a timeless aesthetic, this new collection invites you to explore two new destinations steeped in a fascinating past. Here, the very essence of these places transcends; noble hues...
The Oxford shirt, the eighth wonder of the world
A monument, no less. The piece we present to you today is not only one of the first we produced at Hast; it is also, and above all, among the...
Upcycling, or the art of making new from old
Upcycling at Hast: common sense in the service of responsibility On an international scale, the impact of the textile industry is a social, health and environmental tragedy. Behind this disaster?...
Behind our « Honest everyday » signature
More than a motto, a state of mind At Hast, honesty is a core value. A guiding principle. Since 2012, it has shaped our wardrobe, the way we build it...