Journal
A passion for formality
Balance above all Far from insignificant, the search for a style is an adventure. A quest. A journey. It is not frivolity that drives it, still less vanity, but rather...
Flannel, softness and elegance
Is it even possible not to love it? Soft and thick, warm and comforting, generous and substantial, flannel is one of those fabrics that bring a singular touch of soul...
The urban elegance of cargo trousers
In the world of contemporary menswear, cargo trousers have established themselves as a wardrobe essential, challenging the long-standing reign of jeans. At Hast, we have explored this versatile piece to...
The T-Shirt Guide
It was July 1919 when publisher Maxwell Perkins agreed to publish the debut novel of a certain F. Scott Fitzgerald. This Side of Paradise appeared a few months later, painting...
Legion of Honour for the band collar
In praise of a collar unlike any other Sometimes disorienting, often intimidating and always remarkable, the band collar is one of those curiosities of which only the men's wardrobe holds...
New Autumn-Winter 2023 Collection
Guided by a timeless aesthetic, this new collection invites you to explore two new destinations steeped in a fascinating past. Here, the very essence of these places transcends; noble hues...
The Oxford shirt, the eighth wonder of the world
A monument, no less. The piece we present to you today is not only one of the first we produced at Hast; it is also, and above all, among the...
Upcycling, or the art of making new from old
Upcycling at Hast: common sense in the service of responsibility On an international scale, the impact of the textile industry is a social, health and environmental tragedy. Behind this disaster?...
Behind our « Honest everyday » signature
More than a motto, a state of mind At Hast, honesty is a core value. A guiding principle. Since 2012, it has shaped our wardrobe, the way we build it...
Denim and chambray: intertwined destinies
In the realm of legendary fabrics, denim and chambray reign supreme. For Hast, where the pursuit of the finest materials has continued since 2012, these two cloths are among the...
“Garment dye” and “no dye” at Hast
At Hast, we strive to reinvent the classic men's wardrobe through precision and honesty. Since 2012, our mission has been as simple as it is demanding: to breathe new life...
The jacket guide
What are the origins of the men's jacket? Its history? Its evolution? While the jacket may seem to have been part of the male wardrobe forever, it has only accompanied...
Linen, the finest of eco-responsible fibres
Alongside its 3 240 wines and 400 cheeses, France has another source of pride that the whole world envies: linen. An annual plant around one metre high, linen is a...
Our guide to raw materials
Art and material. At Hast, the whole team is passionate about clothing. Food lovers? Let us say connoisseurs instead. For in the wardrobe as in the kitchen, a good recipe...
Responsible swim shorts according to Hast
Hast and the swim shorts dilemma At Hast, we are rewriting the history of menswear by offering the modern man a simple yet demanding vision of clothing. By bringing together...
How to wear men's pleated trousers
Pleated trousers are a timeless staple of the masculine wardrobe. They are renowned for their sharp, structured look, with pleats below the belt line providing extra comfort thanks to the...
The art of wearing trousers in the warm season
So, wearing trousers in summer is risky? At Hast, we don't believe so, and we intend to prove it. Occasion, cut, material, fabric: in this article, we explore the different...